Does anyone know how to optimize google adword campaigns?

Question

Hello,

I'm looking for a PPC search engine consultant to optimize my campaigns. Or, alternatively if you know of any really good "do it yourself" courses on how to set them up, that may be another option I could do. I have campaigns though already. I just need an expert to come in and optimize them.

Tiger Sun · Answer

Oh Oh Pick Me! I know how!

I've been doing this junk since I was 14. . . 
Here's a tidbit of important info.

Structure your Ad Campaigns and Ad Groups in a fashion that allows you to optimize every "keyword grouping" and generate "qualified traffic"

For example.

My Ad Campaign would be : 
Super Pocket Bikes

My Ad Groups would include:
X18 Super Pocket Bikes
Fast Super Pocket Bikes
110cc Super Pocket Bikes
X19 Super Pocket Bikes
Cheap Super Pocket Bikes
and etc...

For each of these Adword Groups, you than ad their respective keywords ONLY.

For example for ad group X18 Super Pocket Bike, I would have keywords:
110c X18 Super Pocket Bikes
X18 Super Pocket Bikes Fast
X18 Super Pocket Bikes
X18 Nitro Super Pocket Bikes
(Basically anything with the words "X18 Super Pocket Bikes")

THAN,  for each of these ad groups, create AT LEAST 2 ads in which the keywords are prevalent. The reason you want at least 2 is because you ALWAYS want to test your ads. See which one does better and than keep that one and scrap the other. Meanwhile, create another to test against as well.

You repeat this for every Ad Campaign, Group, and than Keywords. By doing it in this fashion, you can control and track which keywords are doing better and optimize their relevancy better towards Google's rankings.

ALSO, you must do this separately for each type of keywords "Phrase" [EXACT] and Broad. I suggest you go [EXACT] First. Then Broad, and lastly, "Phrase"

For a successful google campaign you MUST be diligent. My Google Ad Campaigns run about a list of 50 separate campaigns divided in hundreds of ad groups, and than into thousands of key words.

There's the basics for you. If you can get this down, well, than you already doing better than most people. (please be aware that this method best optimizes you Dollar Per Click. You can always get more traffic by pouring in money into the campaign, but by doing it in this fashion, you don't pour as much)

Oh and make sure you keywords wisely selected as well. There's not point in building a big ad campaign on a keyword with no traffic.

Yeah.. There's too much to post ...

Tiger

Clint S. · Answer

I use a combination of 3-4 keyword tools to create a keyword list.  I think the MAIN thing you need to be doing is tracking conversions for keywords.  Your main keyword might not be converting for you.  I have a client that I setup his PPC campaigns and before I came along he was spending a lot of money with his main keyword (or at least he thought it was).  When we implemented tracking he was not getting any conversions from it.  99% of the time traffic is not the goal but conversions/sales.

Tiger Sun · Answer

Myself and reverse search tools - available through Google, Overture (think they might be caput) and Alexa.

Nick J. · Answer

so who is the guru on helping you figure out what keywords you need to target to use in your adwords campaign?

Eddie Price · Answer

If anything, optimize your landing page, ive seen so many crappy Landing pages it hurts.

watch your CPA(cost per acquisition) on yoru keywords and track your keywords, might be kinda hard to track w/ the opt in form but still doable.

Clint S. · Answer

I am sure you are done with this by now but email me and I can setup your PPC campaign to be optimized for click thru rate and high quality score. You should setup an adword group for each keyword  (1000 keywords = 1000 ad groups).

Peter Kolat · Answer

Go with Perry Marshall, he is one of the best experts when it comes to PPC.  There are ton of PPC courses online but he is the go to guy.

Now for some quick tips, here's few:

1.  Make sure that your landing page (the page that people land on when they click your ad) is RELEVANT.  What I mean by that is that after people click on the ad, they will get exactly what they were looking for.

Google penalizes PPC campaigns if the landing pages are not relevant.  Just last week, Google implement another "PPC Google Slap" to make sure that the campaigns are well written, relevant to people's searches, etc.

if you haven't already done so, I would check your Adwords account to see if you dropped, your PPC costs increases, and so on.

2.  Use the keywords in your ad on your landing page.  For instance, if your PPC campaign includes words "sell your house in Florida in 7 days", make sure that your landing page, hopefully the H2 tag, includes "sell your house in Florida is 7 days."

There is a lot more things you need to consider.  If you nay anything else, let me know.

Peter K.

Mark Brian · Answer

Google, if I remember correctly helped me set up keywords etc for FREE. Maybe they have changed since I used them to set up.

Shaun Greer · Answer

Perry Marshall is the guru for Pay/click, Here is a link to his site.
http://www.perrymarshall.com/google/

It is what I use to learn all the ins and outs and get my pay/click price down and my conversion rate up.

I hope it helps.
Thanks,

Does anyone know how to optimize google adword campaigns?

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