Google Adwords Partner

[Jonathan Avila]

Hi Folks!  

Has anyone become a Google Adwords Partner? If you did, was it beneficial? Helped your PPC Campaign?  Thanks in advance!

[Drew Clements]

Hi @Jonathan Avila,

To specifically answer your question, no, becoming an AdWords Partner will have no impact on the success of your campaigns. The exams can help you to know what you don't yet know, but the subject mater covered is relatively basic - the resulting "badge" does nothing for you unless you're trying to acquire PPC clients and manage their campaigns (that's what it's geared for). It's quite literally a sales tool for Google and nothing more - if you spend enough, you get a "rep" that's just a Google salesperson that tries to get you to spend more (regardless of ROI). I'd say it's irrelevant if you're running your own campaigns.