PPC quiiiiiiiick tiiiiiiiip!

[John Horner]

I just wanted to share a quick tip for PPC.

So I have used PPC before but last month I upped my budget and decided to go full force at attracting motivated buyers. I am currently using Google Adwords and Bing Adcenter (this included Yahoo! as well).

I became very discouraged at first because all of the keywords that I wanted were anywhere from $1.25/click all the way up to $4.50/click. Obviously at first I am adding up the number and thinking "this is insane, only Sean Terry could afford this!". So anyway I took the leap and increased the bids up to get on the first page of search, my highest bid was $3.50/click.

Well the point of this post is that what I found is that I am still not paying anywhere near where my max Cost Per Click was set. I am getting 10 times more clicks per day and only paying an average of $1.05/click.

I am not sure why or how this happens (maybe a PPC pro could comment), but I was pleasantly surprised that I was spending less per click as well as increasing my traffic!