People who Own & Manage: How do you market?

[Wesley Sherow]

Bigger Pockets People,

I've been investing & managing in Upstate New York for over a year now, and have actually seen huge success in the functional, teambuilding, investment picking, operational stuff. But with a background as an engineering nerd, marketing (specifically cold calling) is the bane of my existence. I'm looking for some other ways that ya'all who are similar to me get around the biggest hurdle of shameless marketing phone calls? Any alternatives you've found?

Though I manage a lot of units, I've done so with only 2-3 major clients. I've found the clients that I've gotten so far entirely from personal introductions and recommendations, however I feel as though if I rely on this method it might be too slow. 

Any recommendations on resources appreciated as well. I've researched it a bunch but seem to always get to "join this real estate mastermind for $5,000." 

[Scott Wolf]

Originally posted by @Wesley Sherow:

Originally posted by @Scott Wolf:

@Wesley Sherow, networking more, sending a mailer, social media marketing, cold calling, or getting a print ad (perhaps NYREJ) are all ways to try to expand your sphere of influence.  You should try to learn more from your current clients about who their competition is, and target them.

Scott, I just got started with marketing on Social Media. Will be seeing the effectiveness. As for mailers I haven't really done so before. Cold calling I've done and boy is it hit or miss (mostly miss, i think i just come off too strongly as selling a product).

As a former cold caller, the riches are in the follow-up.  When calling, bringing market data they may not know, or opportunities may peak interest.