Milw/Tosa border - how would you rank it?

[Nick L.]

I'm looking at a multifamily on 72nd & Center that you would think is in Milwaukee but in fact is in a tiny pocket of Wauwatosa that juts north along the irregular border. It's not clear to me whether I should value it more like a Tosa property or more like a west side Milw property.

What I like about the neighborhood:

- In Tosa school district

- Near all the cool North Ave retail activity

- Might attract tenants attached to the Medical College

What I dislike:

- Proximity to rougher areas of Milw

- Immediate area is mostly scrubby retail like nail salons

Your thoughts?

[Marcus Auerbach]

@Nick L. that's always a crap shoot. The school district is a plus, but a mom's instinct when picking out a home will be more based on the "feel" of the area. Proximity to shopping is overrated - people don't care, anything further than walking distance doesn't count. Once you get in the car you drive anyway. My two cents: treat it like Milwaukee and run the numbers accordingly. If it meet's you requirements this way, you have a little upside potential.