1,000 homes planned for $500M vineyard in Florence

[Bryan Noth]

A Dallas-based real estate developer has partnered with the owners of a winery and resort north of Austin to add more than 1,000 Tuscan-style luxury homes on the 600-acre scenic property in the Hill Country.

Since August 2021, representatives for Hoque Global LLC said they’ve been marketing and selling one-acre to three-acre estate home lots at a “brisk pace” at the Vineyard at Florence, a neighborhood modeled after the Italian countryside. It will spring up about 45 miles north of Austin near the northernmost end of Williamson County.

In total, the company has plans for 1,000-plus additional lots on the property, which also includes the vineyard, as well as a boutique hotel and restaurant. The full build out of the hospitality and residential portions of the development is expected to reach a $500 million investment, according to an April 28 announcement.

There are 70 lots for the initial release and more than 40 have been purchased already.  Lots are currently priced at $180k - $300k and homes are expected in the $1M-$2M range currently.  

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[Aaron Gordy]

That is wild! Williamson County is exploding!! Who would have thought that little ol Florence would get that sorta attention? I wonder if they chose it due to the name as it sounds luxurious: Vineyard at Florence.   Its not that far from the town of Ding Dong. I guess that its alot better sounding to say Vineyard at Florence than Vineyard at Ding Dong.. lol! Thanks for sharing. Its very interesting what is happening in that part of Williamson County.