List Source criteria

[Zane Kilpatrick]

Hey BP community, I'm a local DFW investor using various methods to identify target market segments. One source I've been investigating is ListSource.com used for various marketing initiatives across different business segments. The criteria I'm currently using is:

Equity - 51-90%

Age - 45-64 years

Address Completeness - Mailing and property address complete

Corporate owned - exclude

Owner-Occupied - Include

Are there other sets of criteria the community would recommend when using information sources like List Source?

[Jeff Rappaport]

@Zane Kilpatrick,

What kind of deals are you looking for?  Something to wholesale? Buy and hold?  Rehab?  Some of the criteria I have used in the past on Listsource include:

County/City/zip code

Absentee owners/Owner occupied

Single family residences, duplex, triplex and quad

Equity - 5%-100% or Loan to value - 0-95%

Last sale date - 1900-2006 sometimes I go longer if I am targeting a different group.

Demographic - 45 and older or 55 and older

Include trusts 

Obviously you can create a number of different type of lists.  I like playing around with them a little and test different lists.  Are you aware of the zip code list?  When you have put your criteria in you can go to purchase list and then custom/partial list/zip codes.  Listsource will break down the amount of leads in each zip code for you.  You can actually email that list to yourself on an excel spreadsheet.  This is great to determine which zip codes you want to work in.  Some of the zip codes may be fairly small so you may want to disregard them.  You can also do this for cash buyers and create a spreadsheet of the zip codes of the most cash buyers over the last 6 months.  You don't get charged for doing this so always do it before you checkout.  Hope that helps!