yard signs vs the internets

[Jackson Long]

Property management peoples- what percentage of your renters came through yard signs?  We did them for the first couple of years and did not get a single qualified tenant through them  It was a big waste of time.  But I've got a good friend who runs properties here who swears by them...  I hate doing stuff "just because that is how it is done" and like to focus on results- I no longer feel like the answer is clear on this.

[Alex Craig]

@Jackson Long I am not in front of my laptop, but I want to say 70% of our leads came from internet and the other 30% was referrals and yard signs.  We do a lot of SEO for rental leads, thus ours may be higher then other locals landlords and PM companies.  We actually get more tenant placements from our "Coming Soon" rental sign that we place 30 days before a vacancy then we do the "For Rent" sign when the home is vacant. My view is, even if 10% of your leads come from signs, the cost to print a sign is small, thus make sense to place the yard sign.