What would you do if entering a new market?

[Isaac M]

So I have been lurking the forums for a while (finally registered and looking to partake in the discussions). Anyway, I have been "studying" the forums for some time and as it turns out I will likely be moving to the southern California area in the next 4-5 months. (I will either be moving to tarzana or west LA).

I guess my question is two fold. I was wondering if any of you guys in the area could give me your experiences in the area and what kind of market it is right now.

Secondly, I was wondering what the best way to hit the ground running in a new market such as this one would be. I realize southern California is a huge diverse area and I'm trying to figure out what the best way to become familiar with the market would be. I'm interested in rehabbing and I would like to start a yellow letter campaign when I get there, but I feel as if I would have no idea what to offer on a property to even get it at a good price. What would you do/did you do when entering a new market for the first time? Looking forward to the replies as well as becoming a more regular poster on these forums!