Direct marketing - Criteria information

[Sang Han]

Dear fellow RE investors, 

I am planning to run direct marketing campaigns to drive more deal leads. And I need your support about what criteria I need to apply to my search to develop a mailing list for the following two targets. 

1.  w/ Equity: Owner residence and owner remote

2. underwater

Can you please share your criteria recipe for the mailing list? Below is how I am going to apply for my target search

1. w/Equity: Owner residence or owner remote

- Equity %: 75%+ 

- year of ownership: 15years +

- Mortgage age: 5 year+

- other criteria I need to consider? 

Thank you very much. 

Regards, 

Sang