Which is a better strategy on the mls? list low or high?

[Chris T.]

Experienced flippers, what's your best strategy on the mls? Do you list it below the market price? In order to drive multiple showings and bids ?  What happens if you fail to attract multiple bids then?

Or do you list it on the high end on your ARV, then do small drops after 21 days ? so that you don't leave money on the table.

I'm a little discouraged with my current listing, but so far my strategy has been listing on the high end. I had mixed results. 

[Antoine Martel]

I think it really depends on your market. In San Francisco, it doesn't matter what you list it at, but you're going to want to list it a little bit lower than the market so that people see the property and all the properties in the bay area sell for much higher than list price.

In Memphis where we do some deals, we list the property for our highest amount, because the mentality of many buyers is to make offers below list price.