Direct Mail Campaign is Complete..and then what?

[Francisco Feliz]

Hi everyone,

Reaching out to BP here to ask about direct mail campaigns. I am trying to set up a combination of different letters and postcards that follow up one after the other that includes phrases something like: "I sent you a letter last month, and I wanted to follow up." However, after a 5- or 6-mailer campaign, then what? Since the conventional wisdom is to keep mailing prospects until they either sell or tell you to remove them from mailings, what do you guys tend to do in your markets after that last 5th or 6th mailer in the campaign? Do you restart all over with the same exact campaign? Do you change to an entirely different mail package at the end of each campaign? This part just occurred to me and I'm trying to get ideas as to how to handle it, as there will inevitably be sellers I am mailing past 6 times.

Thanks so much for the help!