Best Marketing Mailer

[Michael Moikeha]

I have 2 questions. The first: is anyone is willing to share a copy of a mailer they have found to deliver successful quality callbacks, and the second is how to farm specifically to SFH flippers, or Dulpex - Quad flippers.

I am just now preparing to send out my first batch of letters, but wanted to be able to see a few examples from people who have found success with this approach. I would GREATLY appreciate it!

Currently I am using First American Title to pull lists, but I don't know where to start when it comes to narrowing down the list to places that are most likely under duress, nor can I see where multi-units are specified, and I know there are some within this area, as I have driven around and market some through that process.

Any suggestions?

[Kim Tucker]

First its all in teh list and the more targeted the list the better the results.

So a list that targets all home owners is going to not do as well as a list that might target something specific like:

• Out of State Owners - where you might get people who have moved away or inherited a house they don't want or burned out landlords
• Unpaid Taxes - where people are in financial difficulty and going to loose their house to unpaid taxes
• Owned for a Long Time - where the people might own free and clear or
• High Equity Owners - again free and clear

Or even other lists that you might build yourself -

• Expired MLS LIstings - people who want to sell but did not
• NOD - people who are have received a notice of default
• Late Pays - people late on their mortgage
• Garage & Estate Sales - people moving out of their house

As for a good letter, I have recently used a yellow letter company for a simple I want to buy your house and they make a "handwritten" letter on legal pad paper, fold it weird to put in a thank you card size envelope, with a "handwritten" address, and grandmaesque return address label.

It gets opened more, but we do get a lot of calls with people saying they don't want to sell or that we should say we are a company.

We tested the straight Dear Mr Jones, we want to buy your house at 123 mainstreet with out our company name or website, just to call us . . that generated more calls than the letter that just went out that added in that we are an investment company and they can call or visit our website . . . can't tell if the results were much different.

And personally, you can get all kinds of results, but it comes down to it, you want the motivated people to call you and those people are going to find you letter or not - if you have a website. Those that might want to sell or might be thinking about it, your letter might generate a call, then garner a relationship, and eventually might lead to a sale.

Hope this helps some??