Best Metrics for Setting House Flipping Goals?

[David Kendall Jr]

As I dive into my house-flipping journey, I've come across a variety of metrics used to set investment goals. Some, like James Dainard, emphasize an annualized cash-on-cash (COC) return of 60%-80%. Others focus on achieving a profit of at least 10%-15% of the ARV (After Repair Value). Less commonly, I've seen investors prioritize the 70% rule when evaluating deals.

With so many different benchmarks out there, I’m curious—what metrics do you personally prioritize when analyzing deals? How do you balance these different goals, and how do they impact one another? Most importantly, how can I set realistic, effective metrics to guide my investment decisions?

Looking forward to hearing your thoughts!