Direct mail question: YLs vs. PCs

[Brett Synicky]

Hi BP,

Question for all you direct mailers out there. I have read through many of the different threads involving direct mail and whether postcards are better than yellow letters or not. I know there's a huge price difference and yl's only for probate and I know there's a difference in response rate but one question I haven't seen asked or answered yet is something that came up during a conversation my Dad was having with a current rehabber. The question was yl's or pc's. The rehabber said both. Pc's first because there's so many bad addresses in the list and they're a cheaper way to find out which ones are bad/good when certain pc's come back. Then once you find out which addresses are good follow it up with a nice yl. Seems to me this could get costly depending on how many yl's you send out.

I was wondering if anybody out there has tried this method and had success despite the added cost. Or is this just a function of getting a better list and starting with yl's?

Thanks!