BRRRR Strategy in Columbus

[Ben Peyton]

Hi all - Just wondering if anyone has any experience deploying this strategy here in Columbus or Central Ohio? I find this strategy interesting and I wanted to get some other peoples' opinions on it. Pros? Cons? 

As a side note, the term BRRRR seems to be relatively new but I'm reading a book from 2005 and the strategy discussed in it is exactly the same. Just found that a funny.