Skip to content
×
Pro Members Get
Full Access!
Get off the sidelines and take action in real estate investing with BiggerPockets Pro. Our comprehensive suite of tools and resources minimize mistakes, support informed decisions, and propel you to success.
Advanced networking features
Market and Deal Finder tools
Property analysis calculators
Landlord Command Center
ANNUAL Save 54%
$32.50 /mo
$390 billed annualy
MONTHLY
$69 /mo
billed monthly
7 day free trial. Cancel anytime
×
Take Your Forum Experience
to the Next Level
Create a free account and join over 3 million investors sharing
their journeys and helping each other succeed.
Use your real name
By signing up, you indicate that you agree to the BiggerPockets Terms & Conditions.
Already a member?  Login here
Investor Mindset
All Forum Categories
Followed Discussions
Followed Categories
Followed People
Followed Locations
Market News & Data
General Info
Real Estate Strategies
Landlording & Rental Properties
Real Estate Professionals
Financial, Tax, & Legal
Real Estate Classifieds
Reviews & Feedback

Updated over 9 years ago on . Most recent reply

User Stats

45
Posts
16
Votes
Justin Hackney
  • Rental Property Investor
  • Atlanta, GA
16
Votes |
45
Posts

Wholesaling

Justin Hackney
  • Rental Property Investor
  • Atlanta, GA
Posted

I have heard many dialogues that discuss the effectiveness of postcards, yellow letters, and bandit signs. 

A lot of people analyze their stance on these different tools to finding motivated sellers through the use of statistics and numbers. 

But generally, human psychology is left out of the conversation. Sure, these marketing techniques are easy to scale and easy to read. It's a numbers game right? 

But what is the most effective tool in regards to making the seller tick. Bringing the seller to make that phone call. 

How can you use psychology to your advantage when choosing the right marketing campaign. 

Does it vary by region? by sellers lists? or by any other variable?

(For example I have heard of someone posting a picture of themselves on the back of their postcards, slightly dressed down, with their dog and their family to point out that they are not a bank or some rich investor, but a nice guy down the street) 

Loading replies...