Low number of rentals in a neighborhood - good or bad?

[Eyal Goren]

There's almost no rentals in the neighborhood I'm searching in.

If our strategy is BRRRR - is it a good thing that there's a low number of rentals in the area?

From one side - that's going to be unique, so for the people who do want to rent in that a area there's not many options - will that allow a rent increase?

But, maybe there's just no demand for rentals in that area?

Was wondering how experienced RE investors look at that fact.