How do you use City Planning plans in your strategy?

[James Wesley]

My tech experience has taught me the power of asking the question: "So What?" (i.e. what's the "so what" in this presentation?). My career started in City Planning and I am now viewing that planning work through my real estate investor eyes, realizing that I never applied an investor's perspective into my work, let alone Real Estate Developers. And in fact, it still persists in the comprehensive and community plans I am seeing today; where's the investor's action? These plans are beautiful inventories of zoning, demographics, income, traffic patterns, etc. but now what? How do I help? Where can we both benefit?

Regardless of your field, I encourage you to put on your audience's hat when building a plan or presentation to make sure their action items are clear, else you'll lose their attention. Make it clear and SUPER easy for your audience/partners to take action; remove all barriers for them to step forward and lean in. Be the person that reduces the burden on the other side...they'll become a trusted partner and ally!

SO...how do you use City Plans and/or tools when developing your strategy, target market analyses, property acquisitions, etc.?