What to know when you find that off-market deal

[Baird King]

Hey BP team. My fiance and I are starting our first direct mail campaign in Santa Barbara, CA to hopefully land our first off-market live-in rental. In this market we would be putting between 5%-20% down. Wondering what you folks think are key things we should know when someone calls us up and says, "tell me more"? Specifically:

1. In what unique ways can we bring them value? The obvious ones are saving them the hassle of listing, and saving them money on agent commission if they choose not to get an agent; but I am sure there are other creative suggestions out there.
2. Is it pretty common for the buyers agent to act as a dual agent in situations like this? I could imagine the seller might be weary of the buyer suggesting, "hey, you should use my agent".
3. What, if any, differences are worth highlighting between the MLS and off-market ownership transfer process?
4. Is there anything related to financing that changes for off-market deals? Is it harder to get financing for any reason?
5. I don't have any more questions but can't get rid of the numbered list. Anyways, thanks for any tips!