?Does anybody monetize leads to other industries?

Question

Does anybody monetize leads to other industries?

I was kicking around an idea and wanted some feedback on how or if I should approach it. I am marketing for tenants in multiple cities to fill  very limited amount of vacancies.

If I get 50 applicants for every 1 houses, what to do with the other 49?- Tenants needs expire-if they need a house today they will not need one next year

Ex. I ask them the basics. Name, credit score, If they have renters insurance, if no-would they like to be contacted by a local agent? If yes, sell this lead to a local insurance company.

It just seems if you have information, they opt-in, and do not need your services; how to make money with this information?

Interested in your thoughts and what you do

Jason Bott · Answer

@Nettles Mason

I would second @Derek Kartchner

comments, if a renters policy is $150 per year, maybe there is $15-$20 in commission there.  So if you can get some volume of leads there may be something there.

I was a State Farm agent for a year or so, and knowing that world, this would be something a new agent would be all over.

Good luck

Derek Kartchner · Answer

I would tell you that ,I as an insurance agent, pay for leads quite frequently. Renters insurance isn't typically going to a typical agent jumping up and down because the premium is super low, but an agent that gets it will try to "round" the account and try to sell other types of insurance to the consumer. So it is possible, but lots of leads are scams (for example they will sell the lead to 4 agents to compete... and it sucks the profit out of a deal), and insurance agents distrust lead sources that haven't been tried. So approach some local agents, ask them if they want the leads... one of them will say yes... tell him you will send him some for free and what you want for them there after. He should be able to figure out if the leads are good, or bunk, and whether he is willing to pay for them.

Certainly doesn't hurt to try.