what's the best way to promote a brand new podcast?

[Pankaj Sharma]

We just started a brand new podcast and was wondering if anyone had any suggestions on how to promote it.  My main objective is to build community and share experience/inspiration.

[Michael Reilman]

@Pankaj Sharma

I would say post on your Facebook, LinkedIn, or any social media you have, including here. Not directly but in your signature. (Not sure if something direct is against the rules, I’m sure they don’t like soliciting). Ask people to be interviewed and they will probably promote it through their network.

Also, with your own business, just tell everyone that you started it.

Also, at the very least post the audio on other sites such as YouTube. People could search for a question and if you have the correct tags or titles they could find it. Obviously if you can video the podcast so there is a visual but there are a ton of options with the internet.