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How to Market to Attorneys
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- Lender
- Greater LA/Orange County area, CA
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I've been marketing to probate attorneys for 25+ years.
The one thing that I have observed about agents and wantra-prenuers is that they only serve as a distraction and are considered time wasters by staff who must open their mail and spend time throwing out the cheap flyers and such.
No. This is not smart.
What is smart is observing the "10,000 hour rule" (term from Matcolm Gladwell book) that you have mastered your craft first before attempting to play in the big leagues.
THEN (and only then) it makes sense to walk a few miles in the attorneys shies by sitting quietly in the back of courtrooms, observing hearings, the problems and conflicts and then becoming an active attendee at the legal luncheons and other functions. In a word, investing of yourself to become a non-attorney member of their community.