Marketing Genius in the age of disruptive technologies

[Chris Martin]

Some company is wasting a lot of $ on a zero-conversion ad campaign. 

In 2022 I bought a Ford F-150 Lightning, the new all-electric pickup truck offering from Ford's well respected truck line. Here's the third-party maintenance solicitation I received, along with a voice mail or two, trying to entice me to pay for services I literally will never use: 

The circled components are items the F-150 Lightning does not have because it is an all-electric vehicle. I think 10 years ago I would have called the number just to rub it in. But like all the property "I'll buy your home" solicitations I receive, I'll just put this 'opportunity' in the recycle can.

The LOL side of it: I think the truck has an ABS Control Unit (probably does), but in the last 1000+ miles I have only used the brake pedal two or three times. With this truck, in one-pedal mode, lifting off the accelerator pedal results in regenerative braking. It didn't take me long to 'learn' this feature. With it, there is almost never a need to use the brake pedal. I expect the brake pads to last for at least 500,000 miles.