CONSIDERING ATLANTA MARKET

[Jason Malabute]

I have been doing my market research based on population growth and job growth.

I have narrowed my markets down to markets in Texas, Florida, and North Carolina. I have been hearing people mention Atlanta as a hot market, but it's not even top 10 in population growth MSA. Why do people keep bringing it up?

My mentors say don't get caught up in the hype of hot markets. Should I rule Atlanta out based on numbers?

I already have 5 markets I am watching and want to narrow it down to 3.

Thank you