STR marketing suggestion

[Louis Barkhuizen]

Hello all - season's greetings. I am in the process of closing on my first STR in Port Aransas, Texas. I live in Austin so I am going to use one of the top rated property managers in Port Aransas. They have good reviews and a good reputation. The PM has their own web site and will link to al the usually web sites like ABNB, VRBO, travelocity etc., etc. I would, however, like to maximize my exposure by doing my own additional marketing. things like create a facebook page and post videos and such, run facebook ad campaigns, set up a my own web site to promote the listing etc.

Any suggestions on the bet method(s) to promote and advertise a STR, besides what the PM does?

Thanks for any suggestions. BTW - this forum has been excellent and I want to thank everyone that contributes.