It's Time To Raise The Rates

[Luke Carl]

Somehow along the way I got sucked into this "prices low / asses in the seats" mentality. And I do believe that's the way you should be when you're new, but I'm not new. I have more reviews than any self manager in my market, and my market is nothing but STRs. I am the proud owner of the longest self managed "airbnb" in my market, which is nothing but airbnbs. 

You see before we (my wife and I) came along, my market was run by local property managers with stupid names and horrible websites. We melenialized it. There were only two hosts on airbnb prior two us, one of which we made friends with, and they've both since sold their properties. 

So.... why when I've got 2000 glorious reviews and years of experience -are my prices so damn low? I have no idea! People are flooding into my market like never before! 

Thus...  I've raised my rates. I've studied my competition and I look forward to higher quality guests. The more they spend the less they complain is 100% accurate in this business. They get a smokin' deal -I end up with 4 stars for value. They pay more than everyone else in the neighborhood - never hear from them and get a glowing review. 

Don't sell yourself short. Raise your rates!