How are you following up with past guests?

[Peter R.]

With the news recently that VRBOHomeaway is joining Airbnb in limiting communications with guests, I got to thinking how I follow up with past guests.

Are you collecting contact information from the guests while on-property so that you can follow up with marketing at a later date?

Currently my repeat guest share of current year bookings is 14% but ideally I'd like that to be much higher. 

I've got a newsletter template that I send out occasionally with deals and specials but I'm not great at getting guests to give me their email while on-property, at least not beyond the primary guest who booked the stay. 

I'm thinking of putting a small placard somewhere that says something like "text your email to NNN for discounts and specials for your next stay" but I'm not sure that'll do anything.

Is anyone doing this well?  I'd love to learn!