Marketing STR/vacation rental outside of booking platform?

[Selena Walsh]

Anyone had success marketing your vacation rental or short term rental outside of relying on the booking platform (Airbnb/VRBO)?  I'm starting to experiment with FB ads, Instagram and pinterest.  Also was thinking about google ads? I have my rentals linked from my custom website which I'm trying to attract visitors with content like blog posts.  I'm not asking about avoiding the booking platform altogether, just driving more traffic to listings on Airbnb/VRBO.

Curious if anyone has had success in doing this and if so, any tips/pointers to consider?  Thanks!