Unbooked weekdays and need better content...Marketing Hack

[Theresa Holl]

Hey all, this post is for anyone with some open weekdays who is also looking for better/updated photography for their short term rental (also some bonus tips on partner cross-marketing).

Partner with influencers (find them on FB and Instagram or I can help you find a few) by offering them a stay during the quieter mid-week time in exchange for professional content and posts from them. I can shoot you templates on this kind of outreach and how to structure your agreement with them if you're a first timer at this sort of partnership. 

Additionally, try collaborating with local businesses like spas, wellness practitioners, yoga, wineries/taprooms, etc... and try some messaging with them around wanting to promote them in your blog and on your property. "I'd love to be an extension of your brand.  Can I offer any promos to my guests on your behalf?" is a great way to start the conversation. Many will reciprocate and as you become an extension of each other's brands, it becomes a lead factory in both directions. 🙂  Guests will also appreciate having had a more local experience due to these relationships.

To boost your Google search results without additional ad spend, add links to these partner businesses on your website and have them do the same.  It's called backlinking and makes Google think you're important.  The more links to your site from other websites, the better.  A simple partner landing page is all it takes, not a crazy expensive website.  Have fun!

[John Underwood]

Interesting!