Managing your STR photo shoot...tips for new hosts

Managing your STR photo shoot...tips for new hosts

Investor · Minneapolis · Member since 2023 · 265 posts · 162 votes

So you've heard again and again that you need "better pictures" on your Airbnb listing. You have a photographer/influencer on the way and assume they're working in your best interest so all you have to do is stay out of their way...right? Nope. Here are some key pointers on how to manage your short term rental photo shoot.

1. If it's an influencer coming to photograph your site, have a contract in place asking for a set number of posts, reels, stories and maybe a live stream while on site as well as the 40-55 pictures you're paying for.

2. Ensure they use a wide lens and have the low, mid and high angle shots taken.

3. Ensure you can tell how the rooms connect by the photos. People want a sense of that flow before they book. Open all the interior doors so it's obvious how things flow.

4. Set everything on fire...seriously. If there's a fireplace or fire pit, get lit!

5. Get a shot of ALL the kitchen gadgets laid out on the counter.

6. For your own website and instagram footage, get drone shots including the view of and from the house. Also get the "tight reveal" shot where the drone goes over the top and off into the distance, highlighting the main view. This one is huge!  You might also get the stunning :hero image: for your own website from these drone shots.

7. Have a focal point in every room, art, a rug, something eye-catching for a subject that ties the room together and make sure at least a few shots have low depth of field and focus on that feature (blurry background...hence focal point).

8. Have an "instagrammable space" like a mural on the wall with your hashtag prominently displayed.  This will get you free content from your guests for years to come.

9. If it's an influencer using an iPhone, have a wide lens attachment ready for them and a lighting kit waiting in the manager's closet. They are available on Amazon and these are critical for real estate photography.

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John UnderwoodPro Member
Investor · Greer, SC · Member since 2014 · 13k+ posts · 17k+ votes
2y

Your STR, not just your airbnb.

See this reply in the discussion

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  • Mike GrudzienPro Member
    Lender · Eugene, OR · Member since 2019 · 2k+ posts · 1k+ votes
    2y

    Theresa,

    That is AWESOME advice and spot on!  I explain this all day long with 2-3 new Hosts each week as an Airbnb SuperHost Ambassador (paid by Airbnb, free to new Hosts).  I concur with each comment.  

    Might I add: have a street view shot (as in "what are the new Guests looking for when they pull up?").  One shot coming up the walk.  One shot of the front door.  And yes: the pictures should form, sequentially, a walking tour through the property (building on your "flow" concept).

    No only are you correct on each item, but I can't stress enough their importance and significance.  A new Host might not be able to do every item initially, but they can make use of the concepts as they continue to grow and improve.

    Mike

  • John UnderwoodPro Member
    Investor · Greer, SC · Member since 2014 · 13k+ posts · 17k+ votes
    2y

    Your STR, not just your airbnb.

  • Investor · Minneapolis · Member since 2023 · 265 posts · 162 votes
    2y
    Quote from @John Underwood:

    Your STR, not just your airbnb.

    Totally agree. I have to throw it in there for the SEO but it does make me cringe every time to worship at the altar if Google. LOL.  The sooner my clients are STR investors rather than Airbnb hosts, the better.
  • Investor · Minneapolis · Member since 2023 · 265 posts · 162 votes
    2y
    Quote from @Mike Grudzien:

    Theresa,

    That is AWESOME advice and spot on!  I explain this all day long with 2-3 new Hosts each week as an Airbnb SuperHost Ambassador (paid by Airbnb, free to new Hosts).  I concur with each comment.  

    Might I add: have a street view shot (as in "what are the new Guests looking for when they pull up?").  One shot coming up the walk.  One shot of the front door.  And yes: the pictures should form, sequentially, a walking tour through the property (building on your "flow" concept).

    No only are you correct on each item, but I can't stress enough their importance and significance.  A new Host might not be able to do every item initially, but they can make use of the concepts as they continue to grow and improve.

    Mike

    Great points Mike. That photographer is not responsible for the long term profitability if those listings so the Investor really needs to own this process, or at least set expectations. I'm still gathering tips from my business partner who is beast mode on RE photography for STRs. Hope to add more to this list. 
  • Andrew SteffensBusiness Member
    Tampa, FL · Member since 2022 · 3k+ posts · 3k+ votes
    2y

    Great advice Theresa!

    Also if I may add - do not over edit! It is OK to overedit for sale listing photos, but not STR's. People will complain the photos do not accurately reflect the listing, and they may just be right!

  • Investor · Plymouth, MN · Member since 2020 · 157 posts · 102 votes
    2y

    Hi @Theresa Holl  , Excellent list and recommendations. Bad photos can tank your listing placement. My only other recommendation is that if you allow dogs, add a photo with your dog. In one of our properties that allows dogs, we added a photo of our Berniedoodle and definitely noticed a good increase in reservations in the slow season.

    https://www.airbnb.com/rooms/53233221

  • Investor · Minneapolis · Member since 2023 · 265 posts · 162 votes
    2y
    Quote from @Alex F.:

    Hi @Theresa Holl  , Excellent list and recommendations. Bad photos can tank your listing placement. My only other recommendation is that if you allow dogs, add a photo with your dog. In one of our properties that allows dogs, we added a photo of our Berniedoodle and definitely noticed a good increase in reservations in the slow season.

    https://www.airbnb.com/rooms/53233221


     I love that idea Alex. We actually coached a client to offer a dog photo shoot at his hotel because so few in his area allow dogs. Definitely fly your flag if you're dog friendly.  :)

  • Property Manager · Chattanooga, TN · Member since 2018 · 178 posts · 134 votes
    4mo

    Nice post! The only thing I disagree with on your list is #4 about fire.  We've tried in person fires and much prefer AI fire.  The smoke gets in the way, especially with outdoor fire pits and it's too hard to build up the fire to the right height to get a good shot so we've given up on that.

    Something else that we do that I think adds value is we put logos on every TV (Roku, Google TV, etc) to show that it's a smart TV.

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