31.23% occupancy, OH NO!!??, yeah right!

[Nathan M kiefer]

I wanted to post about occupancy, I know there is a wide variety of occupancy levels and ADR information out there but wanted to share mine and hear what others are doing.

Seems there are several schools of thought - drop your rates and high occupancy or high rates low occupancy.

We have 29.9% occupancy and an ADR of $633 per night. Did right around 138k in two houses on 218 nights on two side by side houses combined.

Our thought process is we would rather have a high ADR and lower occupancy than be 90% with higher use and damages. 

A lot of great investors on here and interested to hear your thoughts specifically as to ADR's and occupancy as well as philosophy on occupancy rate.

Can share my listings if needed