Feedback on AirBNB stats... what's good/not good?

[Robert Schwenkler]

Hi all! Newer host here. I'm managing an STR listing as well as a longer stay listing (30 day +).

Both listings went live mid-May, so we're about a couple weeks past the 1 month boost period.

My main question is simply what good stats should look like, I really have no benchmark to compare to.

Our STR stats have dipped noticeably. I know our cover photo can be improved significantly, so I have a photographer scheduled to come this week, but I'm not sure if the past week is still good numbers...?

Thanks in advance for any input!

STR stats:

First Month

1st page impressions: 46.4%

Search to Listing: 17.8%

Listing to Booking: 1.58%

Past Week:

1st page impressions: 37.1%

Search to Listing: 9.5%

Listing to Booking: 1.28%

Longer Stay Stats:

First Month

1st page impressions: 66.8%

Search to Listing: 10.23%

Listing to Booking: 1.76%

Past Week

1st page impressions: 71.8%

Search to Listing: 8.4%

Listing to Booking: 2.42%