Best Cities for Air BnB Investing in 2023

Best Cities for Air BnB Investing in 2023

Lender · New York, NY · Member since 2022 · 1k+ posts · 1k+ votes

Hey guys, 

I just read an article on the Best Markets to Invest in Air BnBs for 2023 and wanted to share my findings/summarize the article, and see what the BP community thought.

Here were the article's best markets, divided into three categories:

Metro Markets:

Nashville, TN:

- Nashville continues to provide good investment opportunities for short term rental investors due to its vibrant music scene and and group-friendly shenanigans that Broadway street can offer visitors. Nashville also has a strict STR policy which contrary to popular belief, can actually be good for investors.

- The city passed a law in 2018 that allows for the operation of short-term rentals in certain/specific areas of the city, While it can limit the supply of licensed rental properties, it allows investors to be able to know ahead of purchasing an STR, that if the STR they are buying is already licensed and approved to operate as an STR, it will likely stay that way. Secondly, if you are lucky enough to secure an asset with an STR license, from day one of owning the asset, you have a degree of safety with there being barriers to entry for more competitors to enter the space. You are getting yourself into a scenario without a lot of question marks/risks from a regulation perspective.

Houston, Texas (this surprised me):

- Of all the metro markets that would immediately pop to one's head if you were to ask anyone in the STR space, "name a strong Metro STR market, 3,2,1...go." it's very unlikely that anyone would say Houston, TX. However, Houston is a very strong market for Air BnB investors in 2023 due to it's several popular tourist attractions, likelihood to create business-related travel to the city, and the market's strength in the "seasonality" department.

- Houston was actually rated 99/100 by Air DNA on the "seasonality" metric, which means this market offers low seasonal variability. While this is common for metro markets, Houston's warm weather + strong business climate allow investors to ensure that their STR is going to be in a strong position to get bookings year round.

Flyable Vacation Markets:

Waikiki, Hawaii

- Waikiki, Hawaii is a world renowned vacation destination that is known for its beaches, resorts, and vibrant nightlife, which naturally can create demand for STRs, especially in areas near the beach and tourist attractions.  

- The supply of STR's in Waikiki is limited to zoning laws and other regulations. This is advantageous for investors as just like for Nashville (see above), investors can know ahead of time what they're getting into from a regulations standpoint, which offers less mystery/ambiguity as far as what is versus isn't allowed for obtaining bookings, and means they are probably less likely to get rug pulled down the road, since regulations are already in place. They also can also know that if they are fortunate enough to acquire an STR that is already properly licensed/zoned, there are rather safe from competitors entering the space due to the regulatory barriers of entry. 

- AirDNA gives Waikiki, HI a rare "A" market grade for 2023. This includes an extremely strong 98/100 seasonality score, and an average occupancy rate of 86%. Year-round bookings, strong regulatory environment with rules and regulations clear and in-place, what's not to like?

Jackson, Wyoming

-  Jackson is a picturesque mountain town located in the heart of the Rocky Mountains and surrounded by natural beauty, making it a popular destination for travel. 

- There are only a few hotels and resorts in Jackson, and naturally only a few STR properties. High demand, low supply = $$$$

- Jackson, WY is certainly a popular spot for wealthy people to vacation and as a result boasts extremely high rental rates. Air DNA reports an average monthly rental revenue of $7,665, including a very impressive $15,282 per month in July. With average daily rates of over $550, it is clear why Jackson, WY can be a very lucrative place to acquire an STR. For those looking to buy an STR and get bookings that you'll be able to brag about on Social Media or to your friends, this might be it.

Drivable Markets:

Galveston, Texas

- Galveston, just being a coastal island in the great state of Texas is naturally set up for success as an STR market. In addition to it's great location, it has a thriving tourism industry with numerous attractions, including amusement parks, museums, and beaches.

- Galveston has a year-round tourist season, as warm weather can go into as late in the year as October in November. 

- There are 11 cities in the United States with a 2023 population over one million, with three of these eleven being within driving distance of Galveston: Houston (~2.3 million), San Antonio (1.4 million) and Austin (~1 million). Beach/Access to Ocean + Reachable by car for a large number of people = large likelihood of demand as an STR destination.

Chattanooga, Tennessee (this also surprised me):

- Chattanooga is a thriving city that has seen a lot of growth in recent years, and is actually a fairly popular tourist destination due to its scenic beauty, outdoor activities, and cultural attractions. 

- Chattanooga has many popular tourist attractions: such as the Tennessee Aquarium and Lookout Mountain. 

- Chattanooga is in close proximity to a plethora of large cities: It is roughly a one hour, forty five minute drive from Atlanta, GA, a two hour drive from Nashville, TN, a hour and a half drive from Knoxville, TN, a two hour drive from Birmingham,, AL, and a hour and a half drive from Huntsville, AL. This naturally positions the market to capture a good amount of bookings, simply due to the shear amount of people that can reach the city by car. 

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Ryan MoyerBusiness Member
Property Manager · Orlando Kissimmee Davenport Salt Lake City, Park City · Member since 2019 · 993 posts · 1k+ votes
3y

What is the source of this article?

Whatever it is, it doesn't seem to factor in home prices at all.  Yeah, rent in Jackson where you can do $7500/mo in gross rents!  On a property where you have to pay $15,000/mo on the mortgage alone.  What a deal.

Cosmic Vacations4.9174 Reviews
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  • Investor · Gore, OK · Member since 2022 · 35 posts · 25 votes
    3y

    I also read recently that Hawaii home prices have dropped more than expected! What an amazing market to get into. 

  • Ryan MoyerBusiness Member
    Property Manager · Orlando Kissimmee Davenport Salt Lake City, Park City · Member since 2019 · 993 posts · 1k+ votes
    3y

    What is the source of this article?

    Whatever it is, it doesn't seem to factor in home prices at all.  Yeah, rent in Jackson where you can do $7500/mo in gross rents!  On a property where you have to pay $15,000/mo on the mortgage alone.  What a deal.

    Cosmic Vacations4.9174 Reviews
  • Real Estate Agent · Houston, TX · Member since 2019 · 763 posts · 500 votes
    3y

    Can confirm that Galveston has year round ability to be rentable, but like many other markets it did see some decrease in bookings last year. The driveable aspect is why myself and so many of my clients continue to invest money on the island

  • Rental Property Investor · Oklahoma City · Member since 2021 · 108 posts · 103 votes
    3y

    Houston is not a good market for Airbnb.

  • John UnderwoodPro Member
    Investor · Greer, SC · Member since 2014 · 13k+ posts · 17k+ votes
    3y

    You can check different sites and get different answers although many sites will have somewhat of a similar answer.

  • Dave StokleyBusiness Member
    Property Manager · Cleveland, OH · Member since 2015 · 705 posts · 799 votes
    3y

    Those are only 6 of the 25 right?

    Here’s the full article: https://www.airdna.co/blog/bes...

    22/25 east of the Mississippi!

    I just recorded a podcast reviewing the three in Ohio. If you’re interested DM me and I’ll share the link when it’s live.


  • Dave StokleyBusiness Member
    Property Manager · Cleveland, OH · Member since 2015 · 705 posts · 799 votes
    3y
    Quote from @Dave Stokley:

    Those are only 6 of the 25 right?

    Here’s the full article: https://www.airdna.co/blog/bes...

    22/25 east of the Mississippi!

    I just recorded a podcast reviewing the three in Ohio. If you’re interested DM me and I’ll share the link when it’s live.


    Lol must have been a different article! Oops
  • Michael BaumPro Member
    Olympia, WA · Member since 2016 · 8k+ posts · 7k+ votes
    3y

    Yeah, I can never figure out how they came up with these. Jackson is awesome! The median home price is 3.8m. That is 19k a month after 20% down.

  • Holly BrownBusiness Member
    Real Estate Agent · Houston TX and Salt Lake City, UT · Member since 2019 · 190 posts · 137 votes
    3y

    I agree with @Karl McGarvey regarding Galveston. We did see a dip last year but this year is already looking stronger. 

    I have multiple STRs in Houston as well and have never had any issue with vacancy. Location and good management are important, but the demand is there. 

    Invest In Houston Real Estate Team
  • Investor · Member since 2022 · 1k+ posts · 754 votes
    3y

    Interesting, I think this can be subjective based on the source. 

  • Andrew SteffensBusiness Member
    Tampa, FL · Member since 2022 · 3k+ posts · 3k+ votes
    3y

    I question this.  Still getting over 20% straight returns in Tampa market.  Also I doubt they are factoring appreciation.

  • Realtor · Gulf Shores, AL · Member since 2020 · 153 posts · 76 votes
    3y
    Quote from @Zach Edelman:

    Hey guys, 

    I just read an article on the Best Markets to Invest in Air BnBs for 2023 and wanted to share my findings/summarize the article, and see what the BP community thought.

    Here were the article's best markets, divided into three categories:

    Metro Markets:

    Nashville, TN:

    - Nashville continues to provide good investment opportunities for short term rental investors due to its vibrant music scene and and group-friendly shenanigans that Broadway street can offer visitors. Nashville also has a strict STR policy which contrary to popular belief, can actually be good for investors.

    - The city passed a law in 2018 that allows for the operation of short-term rentals in certain/specific areas of the city, While it can limit the supply of licensed rental properties, it allows investors to be able to know ahead of purchasing an STR, that if the STR they are buying is already licensed and approved to operate as an STR, it will likely stay that way. Secondly, if you are lucky enough to secure an asset with an STR license, from day one of owning the asset, you have a degree of safety with there being barriers to entry for more competitors to enter the space. You are getting yourself into a scenario without a lot of question marks/risks from a regulation perspective.

    Houston, Texas (this surprised me):

    - Of all the metro markets that would immediately pop to one's head if you were to ask anyone in the STR space, "name a strong Metro STR market, 3,2,1...go." it's very unlikely that anyone would say Houston, TX. However, Houston is a very strong market for Air BnB investors in 2023 due to it's several popular tourist attractions, likelihood to create business-related travel to the city, and the market's strength in the "seasonality" department.

    - Houston was actually rated 99/100 by Air DNA on the "seasonality" metric, which means this market offers low seasonal variability. While this is common for metro markets, Houston's warm weather + strong business climate allow investors to ensure that their STR is going to be in a strong position to get bookings year round.

    Flyable Vacation Markets:

    Waikiki, Hawaii

    - Waikiki, Hawaii is a world renowned vacation destination that is known for its beaches, resorts, and vibrant nightlife, which naturally can create demand for STRs, especially in areas near the beach and tourist attractions.  

    - The supply of STR's in Waikiki is limited to zoning laws and other regulations. This is advantageous for investors as just like for Nashville (see above), investors can know ahead of time what they're getting into from a regulations standpoint, which offers less mystery/ambiguity as far as what is versus isn't allowed for obtaining bookings, and means they are probably less likely to get rug pulled down the road, since regulations are already in place. They also can also know that if they are fortunate enough to acquire an STR that is already properly licensed/zoned, there are rather safe from competitors entering the space due to the regulatory barriers of entry. 

    - AirDNA gives Waikiki, HI a rare "A" market grade for 2023. This includes an extremely strong 98/100 seasonality score, and an average occupancy rate of 86%. Year-round bookings, strong regulatory environment with rules and regulations clear and in-place, what's not to like?

    Jackson, Wyoming

    -  Jackson is a picturesque mountain town located in the heart of the Rocky Mountains and surrounded by natural beauty, making it a popular destination for travel. 

    - There are only a few hotels and resorts in Jackson, and naturally only a few STR properties. High demand, low supply = $$$$

    - Jackson, WY is certainly a popular spot for wealthy people to vacation and as a result boasts extremely high rental rates. Air DNA reports an average monthly rental revenue of $7,665, including a very impressive $15,282 per month in July. With average daily rates of over $550, it is clear why Jackson, WY can be a very lucrative place to acquire an STR. For those looking to buy an STR and get bookings that you'll be able to brag about on Social Media or to your friends, this might be it.

    Drivable Markets:

    Galveston, Texas

    - Galveston, just being a coastal island in the great state of Texas is naturally set up for success as an STR market. In addition to it's great location, it has a thriving tourism industry with numerous attractions, including amusement parks, museums, and beaches.

    - Galveston has a year-round tourist season, as warm weather can go into as late in the year as October in November. 

    - There are 11 cities in the United States with a 2023 population over one million, with three of these eleven being within driving distance of Galveston: Houston (~2.3 million), San Antonio (1.4 million) and Austin (~1 million). Beach/Access to Ocean + Reachable by car for a large number of people = large likelihood of demand as an STR destination.

    Chattanooga, Tennessee (this also surprised me):

    - Chattanooga is a thriving city that has seen a lot of growth in recent years, and is actually a fairly popular tourist destination due to its scenic beauty, outdoor activities, and cultural attractions. 

    - Chattanooga has many popular tourist attractions: such as the Tennessee Aquarium and Lookout Mountain. 

    - Chattanooga is in close proximity to a plethora of large cities: It is roughly a one hour, forty five minute drive from Atlanta, GA, a two hour drive from Nashville, TN, a hour and a half drive from Knoxville, TN, a two hour drive from Birmingham,, AL, and a hour and a half drive from Huntsville, AL. This naturally positions the market to capture a good amount of bookings, simply due to the shear amount of people that can reach the city by car. 

    Originally being from Atlanta, I have had some interest in the Chattanooga market myself. Been hearing about it off and on over the past couple years as a good market to get into before it booms. Chattanooga is no doubt a beautiful area with plenty of outdoor activities for the family enjoy. Planning to keep tracking it over the coming months as rates sound to be trending down as the 2023 rolls on.

  • Realtor · Gatlinburg, TN · Member since 2018 · 261 posts · 155 votes
    3y

    CHATTANOOGA... 

    "The moratorium in effect on all new non-owner occupied short-term rental applications through January 09, 2023 was extended through July 10, 2023. NO NEW NON-OWNER OCCUPIED SHORT-TERM VACATION RENTAL APPLICATIONS ARE BEING ACCEPTED." 

    Source: https://chattanooga.gov/public...

  • Real Estate Broker · Wailea, HI · Member since 2016 · 134 posts · 77 votes
    3y

    @Zach Edelman I would exercise great caution as it pertains to Waikiki and any other market on Oahu that is showing up as a great place to invest. For one, the county is continue to pass restrictions to limit in what complexes STR's are allowed. Secondly, consider the fact that there is an extremely high hotel saturation level. You are likely aware of this but everyone should be aware that just because Airdna, Rabbu, etc. show markets as being good investments, they are not taking into account the legal restrictions.

    @Heather Gates Not sure where you got your information from but whoever wrote it didn't do their homework. Our markets have slowed down but that is because of the severe inventory shortage. There are still buyers out there looking for investment properties. I know of one property that came to market and received 20 offers, with the top two offers being cash and over $100k above asking price.

    Hawaii is a great market to get into, but do your homework and know where you can and cannot legally do STR's. Each island is different so don't think that what is allowed on one is allowed on another. Be patient, be vigilant and be ready to jump if you see a property you like and where the numbers work.

  • Real Estate Broker · Kaneohe, HI · Member since 2020 · 193 posts · 163 votes
    3y

    Regarding legal vacation rentals in Hawaii, each island has its own regulations so be sure you clearly understand the risks of each inland.  For O'ahu, Bill 41 was passed last year which seems to have give clarity on the regulations - at least for the time being.  To add, I've not heard of the government wanting to add any new regulations for the resort districts on O'ahu where it is legal to do short term rentals.

    Also, please note, the resale market is still very strong on O'ahu - partially driven by lack of inventory.  A unit at Waikiki Banyan - a very popular building for investors and guests, just sold for a record price.  And this morning I presented an offer on a unit in another building that, if it is accepted, will set a record price.  And despite the large number of hotels in Waikiki, the occupancy rate is high for vacation rentals.  I spoke to a vacation rental manager today and he commented how strong demand has been for vacation rentals - and this is not our busy season.  To me, it is pretty remarkable how many tourists are currently on the island.  Last few days I've worked in Waikiki - packed.  And the owner of a large vacation rental management company recently told me that more and more people seem to have a preference for staying at a private vacation rental, rather than a hotel. 

    Wish you all well in your investing and happy to answer any questions on O'ahu real estate.  

  • Member since 2022 · 106 posts · 39 votes
    3y

    Thank you so much for sharing! This is great to know!

  • Travis TimmonsPro Member
    Rental Property Investor · Ellsworth, ME · Member since 2021 · 1k+ posts · 2k+ votes
    3y

    None of those are on the airdna top 25 list that was linked. I live in Houston. I'm sure that you could cash flow, but not enough to make it worth it. And the spread between short term and 30+ day stay rentals is so close that I'd just throw it up on furnished finder, rent to a travel nurse or traveling professional, and make close to the same amount without having to manage turnovers and the day to day work of self managing.

    Galveston is fine but 2nd home demand from all the wealth in Texas pushes prices up too much - great thing long term, but makes it tough in the beginning. I know a few folks that own down there and make a small profit. Nothing earth shattering, but it's continuing to appreciate and is a great long term investment. It's a fine market; it just doesn't belong on any top 10 or top 25 list. You could throw it in a 1op 10 worst beaches in America list...that would fit. If you like brown, muddy water, fat people, a nice petrochemical smell, and trash on the beach, this place is for you! Galveston!

    Forgive me for popping in and giving zero encouragement. I could name 20 markets off the top of my head that perform better than those listed. The Jackson, WY thing was the most perplexing. I bet a $4M place in Incline Village on Lake Tahoe makes $15k in July too! 

    There are still underserved markets out there, but you have to do your own research and/or lean into your unfair advantage and expertise. Focus more on what you actually know than what some list says.

  • Lender · New York, NY · Member since 2022 · 1k+ posts · 1k+ votes
    3y
    Quote from @Andrew Steffens:

    I question this.  Still getting over 20% straight returns in Tampa market.  Also I doubt they are factoring appreciation.


    I have seen good results in Tampa based on properties that people have brought to me in which they are seeking financing but there is existing booking history. No Florida markets on this list is definitely interesting. 

  • Lender · New York, NY · Member since 2022 · 1k+ posts · 1k+ votes
    3y
    Quote from @Bryan Vukelich:

    Regarding legal vacation rentals in Hawaii, each island has its own regulations so be sure you clearly understand the risks of each inland.  For O'ahu, Bill 41 was passed last year which seems to have give clarity on the regulations - at least for the time being.  To add, I've not heard of the government wanting to add any new regulations for the resort districts on O'ahu where it is legal to do short term rentals.

    Also, please note, the resale market is still very strong on O'ahu - partially driven by lack of inventory.  A unit at Waikiki Banyan - a very popular building for investors and guests, just sold for a record price.  And this morning I presented an offer on a unit in another building that, if it is accepted, will set a record price.  And despite the large number of hotels in Waikiki, the occupancy rate is high for vacation rentals.  I spoke to a vacation rental manager today and he commented how strong demand has been for vacation rentals - and this is not our busy season.  To me, it is pretty remarkable how many tourists are currently on the island.  Last few days I've worked in Waikiki - packed.  And the owner of a large vacation rental management company recently told me that more and more people seem to have a preference for staying at a private vacation rental, rather than a hotel. 

    Wish you all well in your investing and happy to answer any questions on O'ahu real estate.  


     Bryan, do you see continued growth for the long-term? 

  • Lender · New York, NY · Member since 2022 · 1k+ posts · 1k+ votes
    3y
    Quote from @Matt Castle:

    CHATTANOOGA... 

    "The moratorium in effect on all new non-owner occupied short-term rental applications through January 09, 2023 was extended through July 10, 2023. NO NEW NON-OWNER OCCUPIED SHORT-TERM VACATION RENTAL APPLICATIONS ARE BEING ACCEPTED." 

    Source: https://chattanooga.gov/public...


    Do you know if STR licenses are able to be conveyed on purchases of existing STRs?

  • Lender · New York, NY · Member since 2022 · 1k+ posts · 1k+ votes
    3y
    Quote from @Dave Stokley:
    Quote from @Dave Stokley:

    Those are only 6 of the 25 right?

    Here’s the full article: https://www.airdna.co/blog/bes...

    22/25 east of the Mississippi!

    I just recorded a podcast reviewing the three in Ohio. If you’re interested DM me and I’ll share the link when it’s live.


    Lol must have been a different article! Oops

     Dave, different article, but the Air DNA article was cited frequently throughout. 

  • Real Estate Agent · Nashville, TN · Member since 2015 · 2k+ posts · 2k+ votes
    3y

    I can only speak for the Nashville market here....

    The STR market is HOT. It's a two fold deal here with there being a ton of demand and a large barrier to entry as mentioned.

    The tourist market here has absolutely boomed and shows no sign of slowing down as it has become a destination city. The airport expansion is one of the largest and most expensive projects currently that the city has ever seen due to an influx of travelers. 

    The barriers to entry are high, but only due to price. 

    The "question marks/risks from a regulation perspective" is only a risk if you end up working with someone on the ground that doesn't know anything about STRs. Most agents don't have a clue about STR regs here, how to search for eligible properties and how to apply for permits. If you do it right from the start there won't be any question marks.

  • Lender · New York, NY · Member since 2022 · 1k+ posts · 1k+ votes
    3y
    Quote from @John Underwood:

    You can check different sites and get different answers although many sites will have somewhat of a similar answer.


     Definitely somewhat subjective, just an opinion. There is always going to be somewhat of a subjective element when you are speaking about the "best markets" going forward, because you are making predictions/forecasting. Historical data does not always 100% equate to future success. 

  • Lender · New York, NY · Member since 2022 · 1k+ posts · 1k+ votes
    3y
    Quote from @Luka Milicevic:

    I can only speak for the Nashville market here....

    The STR market is HOT. It's a two fold deal here with there being a ton of demand and a large barrier to entry as mentioned.

    The tourist market here has absolutely boomed and shows no sign of slowing down as it has become a destination city. The airport expansion is one of the largest and most expensive projects currently that the city has ever seen due to an influx of travelers. 

    The barriers to entry are high, but only due to price. 

    The "question marks/risks from a regulation perspective" is only a risk if you end up working with someone on the ground that doesn't know anything about STRs. Most agents don't have a clue about STR regs here, how to search for eligible properties and how to apply for permits. If you do it right from the start there won't be any question marks.


     Luka, 

    Any STR specific agents that you recommend in Nashville?

  • Jacob GomesBusiness Member
    Real Estate Consultant · Nashville · Member since 2020 · 70 posts · 22 votes
    3y
    Quote from @Zach Edelman:
    Quote from @Luka Milicevic:

    I can only speak for the Nashville market here....

    The STR market is HOT. It's a two fold deal here with there being a ton of demand and a large barrier to entry as mentioned.

    The tourist market here has absolutely boomed and shows no sign of slowing down as it has become a destination city. The airport expansion is one of the largest and most expensive projects currently that the city has ever seen due to an influx of travelers. 

    The barriers to entry are high, but only due to price. 

    The "question marks/risks from a regulation perspective" is only a risk if you end up working with someone on the ground that doesn't know anything about STRs. Most agents don't have a clue about STR regs here, how to search for eligible properties and how to apply for permits. If you do it right from the start there won't be any question marks.


     Luka, 

    Any STR specific agents that you recommend in Nashville?

    @Zach Edelman

    I do a ton in the STR market, I'm colisting 26 STR units here and closed 2 STR deals outside of those last week. Happy to answer any questions you have.

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