Marketing Strategies for STR listing

[Konstantin Ginzburg]

Good morning BP,
I own an STR in the New Orleans area that is listed on airBNB and VRBO. I used Pricelabs to set my nightly rates which dynamically adjusts rates on a daily basis. Might nightly rate is currently set to the bottom 40th percentile of prices for our area. I have posted links to my personal Facebook and Instagram accounts as well as actively post to tourist groups on Facebook as well advertising our property. I have also tried SEO ad placement to attract more views to my listing. I am also reaching out to travel agents who specialize in the New Orleans market and giving them commission agreements for clients they book with my property. So far, my occupancy rates are in the 5 to 10% so I am getting some success but am looking at additional ideas for how to market to get closer to our regional average of 50% occupancy. What marketing strategies have other STR investors used to increase their occupancy rates? I am very open to any and all ideas.

[Brooklyn McCarty]

You gotta have pro photos. First and foremost! 

Title: it should have highlights about the property in it 

Description: bullet points. Avoid large blocks of text 

Interior: it feels empty. Small things like updating some bedding and adding some art will help