Can I outperform AirDNA and Rabbu Data with unique property and amenities???

[Melissa Thomas]

I recently purchased a unique home - an A-Frame in northern Wisconsin at the end of December. I have been working through major renovations such as a new roof, a fully gutted bathroom with higher end finishes, and lots of new amenities that my competition does not have.

I hope the additional sweat equity and improvements will increase the property value; however, since doing all of the comps in November AirDNA and Rabbu look much different and much lower for comps. There are more properties being listed focusing on big groups and beds and heads, whereas my strategy is focusing on a more unique stay and experience, I have higher-end amenities and upgrades, focusing on smaller groups of 8 max, and also offering a menu of concierge services.

The comps now have me worried, the AirDNA and Rabbu data. What I am wondering is if anyone else is offering unique options like this and seeing a positive difference in your performance vs. AirDNA and Rabbu Comps? Any feedback is appreciated!

[Leslie Anne Morris]

Definitely consider other options besides just AirDNA.  Get local market experience from other investors and agents or property managers. Plus, just by listing yours and gauging interest you will see what it can truly make. If it's a premium product and it stands out and starts booking fast - then you are priced too low.