To niche or not to niche

[Jonathan Ruths]

When designing your STR, do you attempt to attract as many vacationers as possible or do you design with a specific population in mind and try to cater to them in return for slightly higher ADR?

[Nathan Harden]

Yes. If you have a beach front property down in San Diego, you want to stick with that theme. Don't try and make it what it's not, people are in your STR for a reason, they probably don't want to feel like they're in a log cabin when they're at the sunny ocean.

Vise versa as well, people don't want a beach house if it's in the middle of a mountain, they are going up there to get that log cabin type feel.