Phoenix & Scottsdale STR Occupancy Rates

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I just bought a nice 5 bed 4 bath with pool and mountain views in North Phoenix 85032 that I might make into a STR.

I went to an STR analytics site which says that the zip code has 794 STR homes with a 44% occupancy average over the course of the last 12 months. A mile a way is North Scottsdale which has about the same number of STRS and a 43% occupancy rate over the last 12 months.

Is 43% - 44% occupancy to be expected in nicer destination cities? 

Granted it gets a wee hot in the summer months and STRs grind to a halt, but over the course of 12 months I would have expected 60% to 70% occupancy from what other are posting.

Is the website off on it's numbers?