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Updated about 2 years ago on . Most recent reply

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Brian Barch
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How much of a revenue boost does dynamic pricing give

Brian Barch
Posted

I recently purchased an STR that was successful despite not having dynamic pricing, and only being listed on VRBO.

they literally charged the same rate every night of the year, no matter if it was Monday or Thanksgiving.it was 78% booked at $180/night.


curious the boost I might get being on Airbnb and Vrbo, and having dynamic pricing



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Collin Hays
#1 Short-Term & Vacation Rental Discussions Contributor
  • Property Manager
  • Gatlinburg, TN
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Collin Hays
#1 Short-Term & Vacation Rental Discussions Contributor
  • Property Manager
  • Gatlinburg, TN
Replied

Dynamic pricing is critical to achieving maximum revenues.  The difference in revenues can be substantial.  And it isn’t only about increasing rates for busy times; it’s about adjusting rates on the fly in order to ensure the property is rented.  

We review rates and “opportunity windows” every day.  Part of the deal.

If you are not doing this, your opportunity cost/lost is significant.  

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SMOKY MOUNTAIN FALLS INC.

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