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Updated over 4 years ago,
What should I use for small scale CRM?
Hi, I'm a buy and hold investor in New Zealand.
I've had some success using direct mail marketing, and want to expand on that, making it more systematic.
What should I use as my CRM?
My mailouts are very small, only about 150 letters in one campaign.
I'd like to be able to record what I send and who I send it to, then record what response I had from whom.
I'd then like to follow up to non-responders with another letter and start the cycle again.
I have just been using a spreadsheet, but it's a total mess and barely worth doing.
I really want something systematic and repeatable.
Thanks heaps
Ryan