Are there ways to attract specific type of tenant?

[Nicole Heasley Beitenman]

I am under contract for a SFH with an in-law suite in NE Ohio. The property is situated very close to the highway, so it's a great spot for anyone commuting to the Pittsburgh area. My PM is obsessed with the idea of attracting a commuting professional. Outside of furnishing the rental, are there ways to attract particular types of tenants or tenants with specific jobs? They're not like students or nurses; they don't all congregate in the same place on a regular basis. We can't put "Seeking commuting professional" in our ads. Besides violating fair housing laws, it's just weird. Any thoughts to share? TIA!