Should property managers respond to public ratings?

[Kalen Jordan]

Is there any good reason that property managers should respond to public ratings on .e.g. google? As I've been researching PMs some of the better ones that I've seen have higher ratings and tend to respond to most of the ratings.

I've asked a few PMs about this - I hear a lot of people say that if you're doing your job right you're going to get bad reviews, because tenants won't be happy about you enforcing the letter of the law.

I get that, and I know tenants can write some crazy (and not true) things, but I still don't see why a PM wouldn't still respond to the ratings? Sure it takes a bit of time but even if you did them in bulk on a weekly basis it couldn't take more than 10 to 15 minutes a week.

Curious what others' thoughts are on this.