Using For Rent Signs On Your Rental Property

[Kyle Mccaw]

One of the things we are often asked is if For Rent signs are effective in finding good tenants for your rental property. This is a tricky question as there is no real right answer. The truth is it depends. Each investment property requires its own marketing plan. Sometimes putting a for rent sign in front of the house works wonders and sometimes it can be detrimental to the investment itself.

Why You Would Want To Use For Rent Signs

Rental signs are a great way to get word of mouth advertising from those in the neighborhood. If someone living in the neighborhood knows of someone looking for a rental, they’ll remember a sign they saw and pass along the information. For rent signs are also a very cost effective way to market your property. You can purchase a generic sign for a low price and use it on different properties as they become available.

Why You Wouldn’t Want To Use For Rent Signs

In the beginning of our career managing properties, putting a for rent sign in front of a rental property was the perfect way to get tenants. Those looking for rentals would drive around the neighborhood they wanted to live, jot down the numbers on the for rent signs and get the ball rolling. However, today, not many people drive the neighborhoods any more. Many renters are looking on line -it saves gas, time, and they can do it at any hour of the day or night.

Depending on the neighborhood, a for rent sign can be an open invitation to a vacant house. Those looking for a quick and easy way to make money by stealing appliances, to have a cool hangout, or to just wreck havoc will see a for rent sign and have their fun.

Alternatives To Rental Signs

Just as every property is different, so should the marketing plan be for each property. Take a look at some of the alternatives to rental signs that we utilize.

• Video advertisement showcasing professionally shot pictures of the investment property with voice over details about the house.
• Static listings on our website using professionally shot pictures and details about the investment property.
• Social media blast. Your property is shared on all of our social media outlets with over 1,300 followers.
• Target ads on social media. Get you property in front of people where they are...ONLINE.
• Syndicate to leasing site. Most tenants today start their search on Zillow, Trulio, Hotpads, Zumper, the list is endless.

As mentioned earlier, there is no one size fits all when it comes to using the for rent sign on your investment property. Each property is different and so is the marketing plan.