Unit still vacant, Should I lower rent?

[Robert Hernandez]

Hello BP family,

My rental has sat on the market for two weeks now. It is a unit in a quadplex that is 2br/1.5 bath listed for $700. According to my PM things are slowing down with people going back to school.

The comps around me are $700, $645, $610, $700, $750, $750 (these are those that are listed for rent on hotpad), they are all units as well.

My unit was posted 2 weeks ago and the first week I got the following:

Week 1: 2 showings, 8 calls, 32 email, and 0 applications

Week 2: 1 showing, 3 calls, 22 emails, and 0 applications.

This is my first rental and I am getting very concerned, especially when I hear that people don't move much during the fall. Should I try "for rent sign", this is not the best area "C" class, so i'm worried about possible break-in.

How much should I lower rent by? from $700 to $685? We just listed it on facebook and craiglist today.