Tenant Screening Fees- is $40 per person too much?

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Hi BP community I'm looking for your opinions on tenant screening fees for credit and background checks.

We have a SFH for rent and were going to do the screening process through Cozy.co since it seems really easy for both parties--but they charge the prospective tenants $40 per person.  So for a couple it would be $80.  That seems like a lot of money to me-- the community our rentals are in is a small working class community where people don't have a lot of disposable income (Adrian MI). 

So I am wondering for those in similar communities, what does your screening process look like?  Do you use a website? In your opinion is $80 a lot of money for a couple of background checks & credit reports? 

I don't want to scare away a potential great renter just because of the application process-- but don't want to get a terrible renter because I skimped on the process either.

Thanks so much!