Following Up After Rental Showings

[John Lee]

Hello BP,

Wanted your opinions on this matter.  After showings, I personally send applicants an email for applying, but should I go any further in encouraging them to apply?  My initial thinking is no, because if people were really interested in the property, they would apply in a timely manner, instead of having someone like me tell them.

[Katie Fiola Jones]

I was a leasing agent for 3+ years. When I had someone come view a house and I always followed up with them if they showed any interest while viewing the place. If it was just minor interest I would usually just send a quick text letting them know the place was still available and would send them a link where to apply. If it was someone that truly seemed interested and said they would apply I always called those people. 

Or if we had reduced the rent on it or were offering any incentives down the line, I would always send a text out then letting people know. Sometimes they might not be interested for some reason (price, location, condition), but maybe they aren't telling you.

If you are getting a lot of showings and no applications you can assume something is "wrong." Ask for feedback from people - maybe it's something you can fix - price or condition.