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Updated over 7 years ago,
What is a good closing ratio?
Trying to get a sense of what a 'good' closing ratio is on advertising leads / walk-ins / etc. to lease signings. I am a little concerned with one of my properties as the closing rate (yes, we track it all) is only about 20%, which seems low to me. Anyone have any input or thoughts on what a good ratio may be? Thanks in advance.