How to market a property not yet rehabbed?

[Bill Coleman]

I am closing on two SFRs at the end of June and I want to start pre-marketing them for an August move in date. Trouble is, the rehab will probably be done only days before the move in time period. Does anyone have a trick to being able to properly market a property that is not yet fully rehabbed?

Fortunately, I can probably take an as-is photo of the front and it will look rentable. It's the inside that's an issue.

[Theresa W.]

Could you post, "Choose Your Finishes!"?  It might get people engaged sooner and more likely to jump in early for the opportunity for their preferences.  Now, I'm not advocating for allowing a lot of options - that could derail your timeline.  You might be well into orders for cabinets, flooring, & appliances by the time someone asks about options (wink, wink), but now they're interested and maybe you could squeeze in a different backsplash or paint colors.  For the buyer, it's about visualizing what could be there, not what is.