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Updated about 11 years ago,
do you "survey" your tenants?
I wonder how many of you actually talk to your tenants after they signed the lease and asked "why did you pick this place? How many other places have you visited and what's your impression of those properties? Etc etc etc"
It felt pretty good yesterday from a new tenant and her answer was location (close to New River), but the second deciding factor was my closets.
I made a strategic decision to do a minor update to the unit while it was vacant. I was deciding between changing all lighting, ceiling fans, bath hardware, or new kitchen cabinet doors, or the closets.
I ended up choosing to redo both closets, put in a organized system and repainted with scented paint additives.
Her words "everyone else had a shelf I can't reach and just a rod under it". Exactly what I had before.
She didn't notice the scented paint though. May be her perfume masked it.
I also found out a great deal about other units nearby.