Making your property stand out

[Sam Leon]

When it comes to improving a property I tend to do the opposite to the conventional wisdom.

I know you appeal to the most by staying neutral.

Yet if I repaint my interiors I always go with lime green.

...and sometimes I throw money into an unnecessary project just because I wanted to experiment with something. Last year I did a landscape project at one property because I have always wanted to do it, and the year before I put in a concrete countertop because I wanted to try a small one before I have one installed in my actual place of residence.

Things that don't always make business sense.

Nonetheless they do end up differentiating your offerings.

So, I noticed a product some time ago called Paint Sensations. It is an additive to paint that makes your house smell good. First I saw it I laughed, why would someone put a permanent scent in a home? Do you really want tropical strawberries 24/7/365? But I was at the paint counter at a Home Depot a few times lately and you know it has a line and you wait your turn. During the wait I kept seeing guys come get this stuff and I can't help but strike up conversations with a few and some were contractors whose female clients prescribed this, some were husbands told by wives to get this. Its way more popular than I thought.

Now I am thinking of repainting two closets with this. No reason, makes no business sense, may drive some applicant away even, but I am curious about this stuff.

Should I do it?

...and say in my ads that my wild berry scented closets beats those cedar lined closets! LOL.

What are some things as a landlord you did to your properties that were not strictly driven by "nbers"?